Privacy Policy of norteactivo.com
1. Commitment to Privacy and Data Protection
At norteactivo.com (“we,” “us,” or “our”), we are firmly committed to protecting your personal information and upholding your fundamental right to data privacy. We place the utmost importance on your trust and transparency regarding how we collect, process, store, and share your personal data. This Privacy Policy reflects our dedication to meeting and exceeding the privacy standards established under the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection frameworks.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users and visitors of the website norteactivo.com and governs the processing of personal data by us as the Data Controller for purposes related to your use of our site and associated services.
For any inquiries regarding personal data or to exercise your data rights, please contact: [email protected].
3. Categories of Data Processed
To operate effectively, we may process the following categories of personal data that relate to your interaction with our website and services:
a. Usage Data
Includes data automatically collected from your interactions with the website, such as your browser type, IP address, device identifiers, referral sources, and session information. This information is used for system administration, analytics, and fraud prevention.
b. Account Data
Includes personal information you provide directly, such as your name, email address, billing and shipping addresses, and telephone numbers. This data is primarily collected during account registration or checkout processes.
c. Profile Data
Encompasses preferences, behavioral data, previous purchases, product interests, and demographic information that help us tailor your user experience and provide personalized content.
d. Communication Data
Includes records of your inquiries submitted through contact forms, customer support requests, and any other communications with us, including related metadata.
e. Technical Data
Comprises hardware and operating system specifics, browser settings, language preferences, and system configuration details related to the manner in which you access our site.
f. Transaction Data
Includes details of goods or services purchased on our platform, payment method information (billing provider, card type), delivery details, and transaction history. We do not store full payment card numbers.
g. Preference Data
Includes your choices regarding marketing communications, product alerts, and survey responses. This data informs how and whether we contact you with promotional content.
4. Legal Bases for Processing
We process your personal data based on one or more of the following lawful grounds:
– Consent: When you provide us explicit permission to process your personal data for a specific purpose, such as receiving marketing communications.
– Contractual Necessity: When processing is required to fulfill a contractual relationship or obligations, such as fulfilling product purchases or delivering requested services.
– Legitimate Interests: When processing is necessary for our legitimate business interests, including fraud prevention, service improvement, and analytics, as long as those interests are not overridden by your fundamental rights and freedoms.
– Legal Obligation: When required to comply with applicable legal, regulatory, judicial, or governmental obligations or requests.
5. Your Rights
You have the following rights under applicable data protection laws:
– Right of Access: Obtain a copy of the personal data we hold about you.
– Right to Rectification: Request correction or updates to any inaccurate or incomplete information.
– Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under lawful grounds.
– Right to Restriction: Request that we restrict processing of your data under certain conditions.
– Right to Data Portability: Receive a structured, commonly used format of your data and transmit it to a third party.
– Right to Object: Object to processing conducted under legitimate interest or for direct marketing purposes.
– Right Not to Be Subject to Automated Decision-Making: You will not be subject to decisions made solely on the basis of automated processing, unless certain conditions are met.
To exercise any of your rights, please contact us at [email protected].
6. Security Measures
We employ stringent security protocols to ensure the confidentiality, integrity, and availability of your personal data. These measures include:
– Data encryption both in transit and at rest
– Role-based access control with regular audits
– Regular system backups and secure storage
– Staff training in data protection and confidentiality
– Firewalls and network monitoring to detect and prevent unauthorized access
While we employ commercially reasonable safeguards, no system is completely immune to security threats, and we continuously evaluate our measures in light of evolving standards and technologies.
7. International Data Transfers
Due to the global nature of the Internet, your data may be transferred to and stored in jurisdictions outside your country of residence, including to countries not determined by the European Commission to provide an adequate level of data protection.
In such cases, we ensure proper safeguards are in place, such as:
– Standard Contractual Clauses approved by the European Commission
– Binding corporate rules or other lawful cross-border data transfer mechanisms
– Compliance with CCPA requirements for transfers outside the United States
8. Data Retention
We retain your personal data as long as is necessary to fulfill the purposes for which it was collected. Specific retention periods include:
– Usage Data: Up to 12 months, for analytics and troubleshooting
– Account Data: While the account is active and for 5 years post-closure
– Profile and Preference Data: For 3 years after last activity
– Communication Data: For 2 years to manage records of customer service
– Transaction Data: Retained for 7 years to comply with legal obligations
– Technical Data: For 12 months, primarily for system performance
Upon expiration of relevant retention periods, data is securely deleted or anonymized.
9. Cookie Policy
norteactivo.com uses cookies and similar technologies. Cookies are small text files stored on your device when you visit our website.
We classify cookies as follows:
– Essential Cookies: Necessary for basic functionality, such as accessing secure areas or processing payments.
– Functional Cookies: Enable the site to remember user preferences.
– Analytics Cookies: Collect aggregated, anonymized data on site usage to help improve performance and user experience.
– Performance Cookies: Track performance metrics and help identify load times or technical issues.
10. Cookie Management and Compliance
In compliance with GDPR and CCPA, users are provided clear, proactive choices:
– Upon first visit, you are presented with a cookie banner requesting explicit consent for non-essential cookies.
– You can withdraw or modify your consent at any time through our Cookie Preferences center or through browser settings.
– “Do Not Track” signals are respected where required by law.
For specific instructions on managing cookies, please consult our full Cookie Notice or send your inquiry to [email protected].
11. Protection of Children
Our services are not directed to or intended for use by children under the age of 13. norteactivo.com does not knowingly collect personal data from minors under 13. If we become aware that such data has been collected, we will take immediate steps to erase it and disable related accounts. If you believe a child has provided us personal information, please contact us at [email protected].
12. Updates to This Policy
We reserve the right to modify this Privacy Policy as needed to maintain transparency and compliance with evolving regulations. Where significant changes are made, we will inform you via website banners, account notifications, or direct email where applicable.
Continuing to use norteactivo.com after changes are published signifies your acceptance of updated terms.
13. Contact Information
If you have questions, concerns, or requests related to this Privacy Policy or the handling of your personal data, you may contact us at:
Email: [email protected]
Website: https://norteactivo.com
We are committed to handling personal information in accordance with applicable data protection laws and industry best practices. If you have any concerns about your privacy or believe your data rights are being violated, please reach out so we may address the matter promptly.